Are you looking to enter new markets?

Solution or industry marketing enables firms to solve new problems using existing products and solutions. It is a way to differentiate your offering from a competitor and increase your average selling price. To do this effectively, you need to fully understand the industry business drivers, company challenges and competitive landscape. Your content and sales tools need to speak the language of the industry and the customer, e.g. a “straight-through processing” solution in financial services is a “flow-through provisioning” solution in telecommunications, and you would not mix the terms for each buyer.

• Are you pursuing new segments or industries with existing products?
• Are you looking to increase your average deal size?
• Do you have Power Messages that stand out?

Christopher Marketing Group uses several solution marketing and selling frameworks for creating compelling content including Power Messaging, Pragmatic Marketing, Sirius Decisions, and Solution Selling. It all starts with fully understanding the business opportunity for new solutions and creating a go-to-market strategy. Then a solution positioning document is developed, which takes your product feature and benefit messaging to the next level with clear, differentiated power positions focused on your buyer’s personas. From this document and our marketing expertise, content is created for digital marketing and sales enablement.

Our experience covers all aspects of solution marketing including market and competitive analysis, solution strategy and planning, content creation and sales and partner enablement.

Contact us if you need short-term or long-term help with:
Go-to-market Strategy * Business Plans * Messaging Guides * Buyer Personas * Content Marketing * Sales Tools and Enablement * Customer Surveys * Competitive Analysis * Launch Planning * Lead Generation * SEO